The Iris 360 Camera: A New Breed of Digital Imaging

Trig Creative's Innovative Design Wins Silver A' Design Award

Designed by Peter Reed and Alex Smith, in collaboration with the in-house development team at NCTech, the Iris 360 Camera is a testament to innovative design and technological advancement. This product is a pioneer in its field, being one of the first of its kind to offer a 360-degree spherical view. The design team aimed to communicate this novelty through an edgy and challenging aesthetic, making the Iris 360 Camera stand out in the market.

The Iris 360 Camera is not just about aesthetics, though. It is a functional powerhouse, used by Google Photographers for Google’s Street View Trusted program. The camera offers the option to stitch images either immediately after capture or later, providing flexibility to the user. This feature, coupled with the ability to instantly publish to Street View, makes the Iris 360 Camera a unique and powerful tool for digital imaging.

Trig Creative worked closely with NCTech and specialists in capacitive touch controls to develop an enclosure for the product. The design team used precision machined aluminium components to ensure the positioning and stability of the lenses. The robust polycarbonate casing and the striking aesthetic of the product were developed to cater to the technological advancements and alterations made during the design process.

The realization of the Iris 360 Camera was made possible through the use of rapid tooling technologies and aluminium injection moulding tools. This allowed NCTech to fulfil its orders and deliver the product within a tight timeframe of 10 months, meeting its commitment to Google.

The Iris 360 Camera's innovative design and technological prowess have not gone unnoticed. In 2017, it was awarded Silver in the A' Digital and Electronic Device Design Award. This prestigious accolade is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The Iris 360 Camera, with its strong technical characteristics and splendid artistic design, truly embodies these qualities.

In conclusion, the Iris 360 Camera is a testament to the power of innovative design and cutting-edge technology. Its unique features, combined with its striking aesthetic, make it a standout product in the digital imaging market. The recognition it has received in the form of the Silver A' Design Award further cements its status as a game-changer in the field.